{"product_id":"uvt-the-chief","title":"UVT The Chief","description":"\u003cp data-end=\"480\" data-start=\"362\"\u003eWhen you’re targeting the meanest fish in the ocean, there’s no room for weak gear, complicated rigging, or shortcuts.\u003c\/p\u003e\n\u003cp data-end=\"533\" data-start=\"482\"\u003eThat’s exactly why UVT Fishing built\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"532\" data-start=\"519\"\u003eThe Chief\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"533\" data-start=\"482\"\u003eDesigned from the ground up to battle\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"595\" data-start=\"573\"\u003egiant bluefin tuna\u003c\/strong\u003e, The Chief is a true game-changing lure that delivers unmatched strength, flawless swimming action, and the most secure rigging system we’ve ever put into an offshore soft plastic presentation.\u003c\/p\u003e\n\u003cp data-end=\"951\" data-start=\"791\"\u003eAnd while it was engineered for the brutality of bluefin, don’t be surprised when it starts producing on everything from\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"930\" data-start=\"912\"\u003eyellowfin tuna\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"950\" data-start=\"934\"\u003estriped bass\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"953\"\u003eThis is the next evolution of UVT Fishing performance.\u003c\/p\u003e\n\u003ch2 data-end=\"1067\" data-start=\"1014\"\u003eDesigned and Proven by the UVT La Familia Captains\u003c\/h2\u003e\n\u003cp data-end=\"1108\" data-start=\"1069\"\u003eThe Chief wasn’t created behind a desk.\u003c\/p\u003e\n\u003cp data-end=\"1246\" data-start=\"1110\"\u003eIt was\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1161\" data-start=\"1117\"\u003edesigned, refined, and rigorously tested\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eby the anglers who demand the most from their gear:\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1245\" data-start=\"1214\"\u003eour UVT La Familia captains\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1392\" data-start=\"1248\"\u003eThese are the fishermen chasing giant bluefin in brutal conditions, putting lures through the kind of punishment most tackle will never survive.\u003c\/p\u003e\n\u003cp data-end=\"1443\" data-start=\"1394\"\u003eEvery feature of The Chief exists for one reason:\u003c\/p\u003e\n\u003cp data-end=\"1479\" data-start=\"1445\"\u003e\u003cstrong data-end=\"1479\" data-start=\"1445\"\u003eIt works when it matters most.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"1538\" data-start=\"1486\"\u003eA State-of-the-Art Jig Head + Soft Plastic System\u003c\/h2\u003e\n\u003cp data-end=\"1698\" data-start=\"1540\"\u003eThe Chief combines a precision-balanced jig head with a durable soft plastic tail to create a lure that does one thing better than anything else in its class:\u003c\/p\u003e\n\u003cp data-end=\"1732\" data-start=\"1700\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1700\"\u003eCatch big fish consistently.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1929\" data-start=\"1734\"\u003eWhether you’re jigging deep structure, working midwater marks, or targeting tuna pushing bait on top, The Chief delivers a lifelike profile with the toughness needed for real offshore punishment.\u003c\/p\u003e\n\u003ch2 data-end=\"1981\" data-start=\"1936\"\u003eThe Most Secure Rigging System in the Game\u003c\/h2\u003e\n\u003cp data-end=\"474\" data-start=\"382\"\u003eRigging soft plastics shouldn’t be a struggle, especially when you’re on the clock offshore.\u003c\/p\u003e\n\u003cp data-end=\"619\" data-start=\"476\"\u003eThe Chief was engineered with a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"543\" data-start=\"508\"\u003estate-of-the-art rigging system\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat makes setup faster, stronger, and perfectly aligned every single time.\u003c\/p\u003e\n\u003ch3 data-end=\"619\" data-start=\"476\"\u003e\n\u003cstrong data-end=\"765\" data-start=\"745\"\u003eFront-Cored Head\u003c\/strong\u003e\u003cbr data-end=\"768\" data-start=\"765\"\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRig the soft plastic tails in seconds with a secure hold that won’t slip, even under brutal pressure from giant tuna.\u003c\/p\u003e\n\u003ch3 data-end=\"2327\" data-start=\"2270\"\u003e\u003cstrong data-start=\"891\" data-end=\"912\"\u003eBelly Slot Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2327\" data-start=\"2270\"\u003eDesigned for freedom of movement and a real-life swim action, allowing the tail to track naturally and trigger more strikes.\u003c\/p\u003e\n\u003ch3 data-end=\"2327\" data-start=\"2270\"\u003e\u003cstrong\u003ePre-Made Hook Hole\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2327\" data-start=\"2270\"\u003eEnsures perfect alignment every time, eliminating guesswork and giving you a clean, consistent presentation drop after drop.\u003c\/p\u003e\n\u003cp data-start=\"1198\" data-end=\"1327\"\u003eWith these features working together, The Chief delivers the easiest, most secure soft plastic rigging system UVT has ever built.\u003c\/p\u003e\n\u003ch2 data-start=\"2334\" data-end=\"2368\"\u003eBuilt with the BKK 5X Puka Hook\u003c\/h2\u003e\n\u003cp data-start=\"2370\" data-end=\"2460\"\u003eWhen you hook a giant bluefin, you need confidence that your hook will hold through chaos.\u003c\/p\u003e\n\u003cp data-start=\"2462\" data-end=\"2539\"\u003eThat’s why The Chief comes equipped with the \u003cstrong data-start=\"2507\" data-end=\"2527\"\u003eBKK 5X Puka Hook\u003c\/strong\u003e, built for:\u003c\/p\u003e\n\u003cul data-start=\"2541\" data-end=\"2637\"\u003e\n\u003cli data-start=\"2541\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2543\" data-end=\"2563\"\u003eUnmatched strength\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2564\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2583\"\u003eRelentless hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2607\"\u003e\n\u003cp data-start=\"2586\" data-end=\"2607\"\u003eMaximum penetration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2608\" data-end=\"2637\"\u003e\n\u003cp data-start=\"2610\" data-end=\"2637\"\u003eTrue offshore reliability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2639\" data-end=\"2699\"\u003eThis is a hook designed for the hardest fights on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"2706\" data-end=\"2755\"\u003ePrecision Heads for Any Depth: 1.5 oz to 10 oz\u003c\/h2\u003e\n\u003cp data-start=\"2757\" data-end=\"2845\"\u003eFrom shallow feeds to deep drops, The Chief is dialed in across a full range of weights.\u003c\/p\u003e\n\u003cp data-start=\"2847\" data-end=\"2924\"\u003e\u003cstrong data-start=\"2847\" data-end=\"2881\"\u003eAvailable from 1.5 oz to 10 oz\u003c\/strong\u003e, these precision heads allow you to match:\u003c\/p\u003e\n\u003cul data-start=\"2926\" data-end=\"2992\"\u003e\n\u003cli data-start=\"2926\" data-end=\"2943\"\u003e\n\u003cp data-start=\"2928\" data-end=\"2943\"\u003eCurrent speed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2944\" data-end=\"2953\"\u003e\n\u003cp data-start=\"2946\" data-end=\"2953\"\u003eDepth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2954\" data-end=\"2974\"\u003e\n\u003cp data-start=\"2956\" data-end=\"2974\"\u003eDrift conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2975\" data-end=\"2992\"\u003e\n\u003cp data-start=\"2977\" data-end=\"2992\"\u003eFish behavior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2994\" data-end=\"3066\"\u003eNo matter where the tuna are holding, there’s a Chief built for the job.\u003c\/p\u003e\n\u003ch2 data-start=\"3073\" data-end=\"3114\"\u003eGlow Head Options: Illuminate the Deep\u003c\/h2\u003e\n\u003cp data-start=\"3116\" data-end=\"3200\"\u003eWhen the bite gets tough or the fish are holding deep, glow can make the difference.\u003c\/p\u003e\n\u003cp data-start=\"3202\" data-end=\"3253\"\u003eThe Chief offers\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3219\" data-end=\"3240\"\u003eglow head options\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned to:\u003c\/p\u003e\n\u003cul data-start=\"3255\" data-end=\"3345\"\u003e\n\u003cli data-start=\"3255\" data-end=\"3288\"\u003e\n\u003cp data-start=\"3257\" data-end=\"3288\"\u003eIlluminate in low-light zones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3289\" data-end=\"3317\"\u003e\n\u003cp data-start=\"3291\" data-end=\"3317\"\u003eTrigger reaction strikes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3318\" data-end=\"3345\"\u003e\n\u003cp data-start=\"3320\" data-end=\"3345\"\u003eStand out in deep water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3347\" data-end=\"3406\"\u003ePerfect for nighttime canyon bites or daytime deep jigging.\u003c\/p\u003e\n\u003ch2 data-start=\"4380\" data-end=\"4404\"\u003eThe Chief Has Arrived\u003c\/h2\u003e\n\u003cp data-start=\"4406\" data-end=\"4520\"\u003eFrom giant bluefin tuna to yellowfin, striped bass, and beyond,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"4470\" data-end=\"4483\"\u003eThe Chief\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis built to handle whatever eats it.\u003c\/p\u003e\n\u003cp data-start=\"4522\" data-end=\"4560\"\u003eThis is not just another soft plastic.\u003c\/p\u003e\n\u003cp data-start=\"4562\" data-end=\"4633\"\u003eThis is the next standard, proven by the captains who fish the hardest.\u003c\/p\u003e\n\u003cp data-start=\"4635\" data-end=\"4680\"\u003e\u003cstrong data-start=\"4635\" data-end=\"4680\"\u003eRig it fast. Drop it deep. Hold on tight.\u003c\/strong\u003e\u003c\/p\u003e","brand":"UVT Fishing","offers":[{"title":"Jig Heads \/ 1.5oz \/ Bone Glow","offer_id":47945186246821,"sku":"850065074573","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 1.5oz \/ Chrome","offer_id":47945186279589,"sku":"850065074573","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 1.5oz \/ Shore Catch - Bubblegum Pink (Full Glow)","offer_id":47945186312357,"sku":"850065074566","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 1.5oz \/ Spumoni (Bernie's Exclusive)","offer_id":47945186345125,"sku":"850086689008","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 3oz \/ Bone Glow","offer_id":47945186508965,"sku":"850065074603","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 3oz \/ Chrome","offer_id":47945186541733,"sku":"850065074580","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 3oz \/ Shore Catch - Bubblegum Pink (Full Glow)","offer_id":47945186574501,"sku":"850065074597","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 3oz \/ Spumoni (Bernie's Exclusive)","offer_id":47945186607269,"sku":"850086689015","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 5oz \/ Bone Glow","offer_id":47945186771109,"sku":"850065074610","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 5oz \/ Chrome","offer_id":47945186803877,"sku":"850065074634","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 5oz \/ Shore Catch - Bubblegum Pink (Full Glow)","offer_id":47945186836645,"sku":"850065074627","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 5oz \/ Spumoni (Bernie's Exclusive)","offer_id":47945186869413,"sku":"850086689022","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 7oz \/ Bone Glow","offer_id":47945187033253,"sku":"850065074665","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 7oz \/ Chrome","offer_id":47945187066021,"sku":"850065074641","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 7oz \/ Shore Catch - Bubblegum Pink (Full Glow)","offer_id":47945187098789,"sku":"850065074658","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 7oz \/ Spumoni (Bernie's Exclusive)","offer_id":47945187131557,"sku":"850086689039","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 10oz \/ Bone Glow","offer_id":47945187295397,"sku":"850065074672","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 10oz \/ Chrome","offer_id":47945187328165,"sku":"850065074696","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 10oz \/ Shore Catch - Bubblegum Pink (Full Glow)","offer_id":47945187360933,"sku":"850065074689","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Jig Heads \/ 10oz \/ Spumoni (Bernie's Exclusive)","offer_id":47945187393701,"sku":"850086689046","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Pre-Rigged \/ 1.5oz \/ Bone Glow - White Tail","offer_id":47950473363621,"sku":"850065074740","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pre-Rigged \/ 3oz \/ Bone Glow - White Tail","offer_id":47950473789605,"sku":"850065074757","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Pre-Rigged \/ 5oz \/ Bone Glow - White Tail","offer_id":47950474215589,"sku":"850065074764","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Pre-Rigged \/ 7oz \/ Bone Glow - White Tail","offer_id":47950474641573,"sku":"850065074771","price":36.99,"currency_code":"USD","in_stock":true},{"title":"Pre-Rigged \/ 10oz \/ Bone Glow - White Tail","offer_id":47950475067557,"sku":"850065074788","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Replacement Tails \/ 8\" \/ White (Glow)","offer_id":47950475755685,"sku":"850065074702","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Replacement Tails \/ 8\" \/ Pink (Glow)","offer_id":47950475853989,"sku":"850065074733","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Replacement Tails \/ 8\" \/ Sand Eel (Glow)","offer_id":47950475952293,"sku":"850065074726","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Replacement Tails \/ 8\" \/ Silver With Glitter (Glow)","offer_id":47950476050597,"sku":"850065074719","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0328\/6299\/4563\/files\/Chief-1.webp?v=1782418967","url":"https:\/\/berniesfishing.com\/products\/uvt-the-chief","provider":"Bernie's Bait \u0026 Tackle","version":"1.0","type":"link"}